How to write a project brief that gets you an accurate quote
A simple checklist for describing your platform, so developers can quote accurately and you can compare offers like for like.
Two developers can quote the same project and be several times apart. Usually, that is not because one of them is expensive. It is because each imagined a different platform from the same short message. A clear brief fixes that, and it takes less than an hour to write.
What to include
1. What the platform is for
One or two sentences: who it serves and the problem it solves. “A marketplace where homeowners in Lyon hire verified cleaners” says more than a page of features.
2. Who uses it
List every type of user, such as buyers, sellers, admins, teachers or students, and what each one can do.
3. The main journey
Walk through the most important path from start to finish: sign up, find, order, pay, receive, review.
4. Must-haves and later
Split features into what you need on launch day and what can wait. This single list has the biggest effect on the price.
5. Payments
Who pays whom, when, and how much you keep. Mention escrow, subscriptions or instalments if you need them.
6. Content and languages
Which languages the platform needs, and who writes the text, photos and emails.
7. Connections
Any outside systems: payment providers, calendars, email tools or data feeds.
8. Examples
Two or three sites you like, and what you like about each one.
9. Budget and deadline
A range is fine. It lets a developer suggest what fits instead of guessing.
A short template you can copy
Platform: …
Users: …
Main journey: …
Must-haves for launch: …
Later: …
Payments: …
Languages: …
Connections: …
Examples I like: …
Budget range and deadline: …
What happens next
With a brief like this, I can send a build plan with modules, a timeline and a quote. You can also get a first range yourself with the estimate on this site.
Questions people ask
What if I don’t know all the details yet?
Share what you know. A good developer will ask the right questions and help you decide the rest.
Should I share my budget?
Yes. A range helps the developer match the plan to what you want to spend.
How long should a project brief be?
One or two pages is enough. Clarity matters far more than length.
Key takeaways
- A clear brief is the fastest way to an accurate quote.
- Splitting must-haves from later features has the biggest effect on price.
- Examples and a budget range help a developer suggest what fits.
Ready to share your brief? Send it here and I will reply with a plan and a quote.
Keep reading
- PricingHow much does it cost to build a marketplace website?What really drives the price of a custom marketplace, module by module, and how to keep the first version affordable without painting yourse…
- BuildingCustom code vs page builders: which is right for your platform?Page builders are great for simple websites. For platforms with users, payments and data, here is where they start to cost you, and when cus…
- PlatformsHow escrow payments work on a service marketplaceA plain-English walk through holding a buyer’s payment until the work is approved, releasing it to the seller and handling disputes fairly.

